Dice Email Campaign
How the leading website for tech hires grew their audience and expanded their client base with email marketing.
Speaking to their audience
Dice needed to increase the engagement of their email campaigns. They did not have a cohesive message or design, so as a whole, the campaigns felt disconnected, and lacked the unique personality that Dice as a company possesses.
Engage with humor, within the brand
We created three different series of email campaigns, each with a unique and somewhat off-beat flavor, but all unified under the Dice brand. The result was a much higher click-through rate and engagement level than previous campaigns.