"Look backwards, but not over your shoulder." Brian Collins of COLLINS presents in Milwaukee

Attended an insightful presentation this morning from Brian Collins, founder of Collins, a brand consultancy located in New York and San Francisco. He’s been doing award-winning work revitalizing brands like Spotify and Vitamin Water, and his agency also launched a fascinating promotion for the Type Directors Club’s 60th International Typography Competition: building an app that generated typographic expressions based on real-time data streams. Take a look here.

Some takeaways from his presentation:

Design is about
-  Anticipating, caring, and loving (specifically, “loving the *#$%" out of a brand).
-  Having curiosity, courage, and common sense.

Check out the rest of their work here.

A great way to spend a Friday morning. Plus there were free pancakes.

Jennifer Rash